Lehner Law LLC uses the following three approaches:
Cost Approach: a general way of determining a value indication of an individual asset by quantifying the amount of money required to reproduce or replace the future service capability of that asset. The value of a trademark is contingent, at least in part, on the trademark’s popularity among consumers in the markets in which it is used. Advertising/marketing costs are often central to building the trademark’s positive reputation, which, in turn, can drive price premiums and/or market share gains.
Market Approach: a general way of determining a value indication of a business, business ownership interest, security, or intangible asset by using one or more methods that compare the subject to similar businesses, business ownership interests, securities, or intangible assets that have been sold.
Income Approach: a general way of determining a value indication of a business, business ownership interest, security, or intangible asset using one or more methods that convert anticipated economic benefits into a present single amount.
A trademark represents the goodwill of a brand. We examine a variety of factors to appraise a trademark’s value. For instance, we measure the trademark’s durability, strength, counterfeit risks, fair use value impacts, standards of use, etc.
We evaluate the following for copyright valuations:
- What market is the work in?
- Is the work registered?
- Is the work factual?
- Does fair use erode value?
- Is the work made for hire?
- Does the copyright provide notice?
- Is the copyright in the public domain?
- Is the work covered by the Visual Artists Rights Act of 1990?
We provide trade secret valuations that help you maximize your trade secret value. We determine how competitors impact the useful life of your trade secret. We establish how much time it would take to reverse engineer your invention, which greatly affects the value of your product. We research the length of time it took to originate the trade secret and how this affects the overall product or service value.