As a brand owner, you can submit your trademark registration into one centralized database, both prior to and during the launch of new generic top-level domain (gTLDs).
You’ll receive a unique authentication key which gives you access to participate in every Sunrise period of the new TLDs. This period gives first priority in registration to trademarks.
Secondly, when someone wishes to register a domain name that matches your trademark record in the Clearinghouse, they will be alerted of your rights and he or she will need to acknowledge your rights before completing registration.
Should that registration be completed you will be notified of the domain that has been registered with your trademarked name. This way you will immediately be aware of any possible infringement of your trademark in a new gTLD.